ZEPBOUND (TIRZEPATIDE) CAMPAIGN, A SERIES OF PRINT AND DIGITAL ASSETS CRAFTED TO TRANSFORM COMPLEX SCIENTIFIC INFORMATION INTO CLEAR AND IMPACTFUL VISUALS.
Zepbound (tirzepatide)
Tirzepatide is an antidiabetic medication used to treat type 2 diabetes and for weight loss.
Eli Lilly and Company
Created during my time at Virgo Health (Interpublic Group – IPG Health Company).
Year
2025
At Virgo Health, an Interpublic Group (IPG Health) company, I contributed to the design of branded materials for Lilly’s Zepbound, a prescription drug.
My work included creating both digital and print assets such as window clings, in-app Uber ads, and other promotional pieces used to inform and engage patients and healthcare professionals. Partnering closely with medical and strategy teams, I transformed complex scientific information into clear, visually compelling communications that supported accurate understanding and brand consistency.
My work included creating both digital and print assets such as window clings, in-app Uber ads, and other promotional pieces used to inform and engage patients and healthcare professionals. Partnering closely with medical and strategy teams, I transformed complex scientific information into clear, visually compelling communications that supported accurate understanding and brand consistency.
PROJECTS
The Kazakhstan Banknote Series represents a fusion of cultural heritage, biodiversity conservation, and artistic expression. Comprising six distinct denominations.
Banknote Design
Smart Trash Bins
As a partner, I art directed and designed award-winning smart trash bins equipped with AI software to scan and sort waste. These smart bins address the global challenge of improper recycling by accurately identifying and categorizing materials, ensuring correct disposal.
QazaqGaz Logo
This project involved designing the official logo for the annual emergency trainings of some of Kazakhstan’s largest oil and gas transportation companies, including QazaqGaz, BSGP, ICA, and AGP.
The Binary Book
Beyond The Binary is an innovative book that explores AI's impact on daily life, featuring interactive AR animations. Readers unlock dynamic content with their phones, blending storytelling and technology for an immersive experience.
