INSPIRED BY A SQUISHED TRASH BAG, I LAUNCHED A CAMPAIGN TURNING PLASTIC WASTE INTO ART, RAISING AWARENESS OF POLLUTION WITH "THE BIG APPLE OR BIG POLLUTER?"
ZeroTox Campaign
This campaign aims to raise awareness of the environmental impact of plastic waste.
Campaign Design
The goal is to inspire residents to recycle more and transform New York City into a cleaner city.
Year
2024
ZeroTox has reached over 650,000 people globally through a combination of media features and public exposure. A feature in a leading UK-based design publication brought the project to over 200,000 readers, while a Times Square billboard showcase in New York attracted the attention of more than 450,000 people in a single day amplifying its message on environmental health and microplastic.
ZeroTox Campaign Reached Over 200,000+ People
ZeroTox was featured in the March 2024 issue of Bounty Hunters, one of the UK’s most prominent design publications known for highlighting cutting-edge innovation and sustainability. The feature recognized ZeroTox for its bold approach to environmental health, emphasizing how thoughtful design can raise awareness about toxic exposure and inspire cleaner, safer living.
Visual Art Journal Interview
I was interviewed by Visual Art Journal about ZeroTox, my project exploring design’s role in environmental health and toxic-free living. As part of this recognition, ZeroTox will be featured on a billboard in Times Square, New York, in July 2025—reaching over 450,000 people and spotlighting the power of design to drive awareness and change.
PROJECTS
The Kazakhstan Banknote Series represents a fusion of cultural heritage, biodiversity conservation, and artistic expression. Comprising six distinct denominations.
Banknote Design
Smart Trash Bins
As a partner, I art directed and designed award-winning smart trash bins equipped with AI software to scan and sort waste. These smart bins address the global challenge of improper recycling by accurately identifying and categorizing materials, ensuring correct disposal.
QazaqGaz Logo
This project involved designing the official logo for the annual emergency trainings of some of Kazakhstan’s largest oil and gas transportation companies, including QazaqGaz, BSGP, ICA, and AGP.
The Binary Book
Beyond The Binary is an innovative book that explores AI's impact on daily life, featuring interactive AR animations. Readers unlock dynamic content with their phones, blending storytelling and technology for an immersive experience.
